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The makers of Ginsu date back 90 years as the manufacturer of the “Sharpest Knives on the Market”. Originally branded by direct-response pioneers Ed Valenti and Bary Becher, the amazing Ginsu knife became known to millions of consumers in the US through iconic television advertisements in the 1970s. The first Ginsu commercials began with a dramatic voice over that boasted the knife could “cut through a nail, a tin can, and a radiator hose, and still cut a tomato paper thin!” These advertisements included the famous “But wait! There's more!” that has been a popular infomercial catchphrase ever since. Though both heralded and heckled in popular culture, the Ginsu knife became so successful that it is still one of the most well-known and well-loved consumer products in history.